Belu water animation
A D&AD student awards brief where we had to create a 30 second TV commercial to celebrate Belu water. They proposed the idea of ‘starting a chain reaction’ and creating something that would work for web and TV. They wanted to sell the fact that they are the most environmentally friendly water bottle producer there is. I outlined three main ideas that were central to Belu’s ethos that I wanted to portray, which were:
-Every time you buy a bottle of Belu water you provide a months supply of clean water to someone in a poorer country.
-That Belu are cleaning up the UK’s rivers by starting with their rubbish muncher on the River Thames which cleans up 47 tonnes of waste a year.
-That Belu’s bottle is made out of corn starch and is 100% recyclable.

Music by Fionn Regan - Be Good or Be Gone